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In the automotive world, it’s not uncommon for dealership websites to attract thousands of visitors, only to watch most of them leave without taking action. The truth is, most potential buyers don’t convert on their first visit. But just because someone clicked away doesn’t mean they’re gone for good. That’s where remarketing steps in, helping dealerships re-engage people who’ve already shown interest but haven’t made a decision yet.

Winter presents unique challenges and opportunities for automotive dealerships. As temperatures drop, so can customer foot traffic, making it essential to implement a well-structured sales campaign to maintain and boost sales during these colder months. Seasonal weather can change buyer behavior and service needs, and being proactive is key to staying competitive. Here's a detailed guide to planning and executing a successful winter sales campaign for your dealership.

Not every shopper converts the first time they visit your website. In fact, according to Google, 96% of people leave a website without taking action. That’s a huge chunk of potential customers walking away—possibly for good. But here’s the good news: remarketing ads can bring them back.

Online reviews are now a core component of dealership performance. They influence buyer trust, visibility, and sales outcomes. In an age where digital footprints speak louder than advertisements, understanding how reviews affect your business is essential. Let’s explore five specific ways online reviews can either accelerate your dealership’s success or drag it down.

Repeat customers are essential to a dealership's profitability. Research shows that acquiring a new customer can cost five to 25 times more than retaining an existing one. Email marketing plays a crucial role in customer retention by enabling personalized communication that strengthens customer relationships. This blog outlines practical email marketing tactics designed to generate repeat business for dealerships.

In today’s digital world, your dealership’s website plays a critical role in attracting potential customers and turning them into buyers. A well-optimized website draws visitors and encourages them to take action. Factors like user experience, search engine optimization (SEO), and mobile-friendliness significantly impact conversion rates. This article outlines proven strategies to enhance your website’s performance and boost sales.