our blog

Read The Latest Marketing News

September 17, 2025

Maximizing Paid Search ROI: Why Dealerships Need Expert PPC Management

Pay-per-click advertising has become a critical driver of leads for dealerships, but its success depends heavily on how it is managed. Expert PPC management is not a simple matter of setting up ads and letting them run. It is a disciplined process that requires ongoing oversight, strategic thinking, and a deep understanding of both the automotive industry and digital advertising platforms. For dealerships competing in a crowded market, this kind of specialized management can mean the difference between campaigns that steadily produce high-quality leads and those that consume budget without meaningful results. In automotive marketing, each click represents a potential customer actively seeking information, and how that interaction is guided makes a measurable impact on sales outcomes.

More Articles

Why Some Dealerships Thrive Online (And Others Don’t)

Let’s face it. Most people start their car-buying journey online these days. In fact, over 95% of shoppers head straight to the internet before they ever visit a dealership. And with so many choices at their fingertips, it's clear that some dealerships are crushing it online while others are barely getting noticed. So, what’s the secret sauce? It boils down to smart digital strategy, good execution, and a willingness to adapt.

You Have the Inventory—Now Let’s Talk About Selling It Smarter

You’ve done the hard part. You’ve got the inventory. Shelves are stocked, the warehouse is humming, and your systems are dialed in. That’s no small feat. But now comes the real challenge: getting that inventory out the door without leaving money on the table. Moving product efficiently, profitably, and with purpose takes more than hustle. It takes strategy, insight, and a toolkit designed to adapt to changing conditions. Let’s talk about how to sell smarter, not simply harder.

What Successful Dealerships Know About Marketing That You Might Be Missing

Let’s face it: dealership marketing isn’t what it used to be. The game has changed, and if you’re still relying on old-school tactics, chances are you're missing out. Meanwhile, the top-performing dealerships? They’ve figured out how to connect, convert, and consistently close deals. Let’s break down what they’re doing right and how you can start doing it too.

A Game-Changing Opportunity for Harley-Davidson Dealerships

The Harley-Davidson Marketing Development Fund (MDF) is a powerful resource that helps participating dealerships stretch their marketing budgets by providing reimbursement on qualifying advertising and promotional expenses. But there’s a catch: Navigating the MDF process isn’t easy. That’s where we come in.

How to Build Customer Loyalty with Service Department Promotions

Loyalty starts with how customers feel every time they visit your service department. When the experience is smooth, respectful, and consistently valuable, they return because they trust what you deliver. Each time a customer pulls into your lot, it’s a new opportunity to build a relationship, not just a transaction.

The Role of Local SEO in Promoting Your Dealership's Service Specials

In today’s highly competitive automotive landscape, dealerships need more than quality vehicles and solid customer service to stay relevant. Getting noticed online, especially in local searches, has become a major part of drawing traffic to your service department.

join the winners circle

We Send Leads to Victory Lane

We work hard to see our partners win. Put Star Performance Marketing behind the wheel and we'll take you to victory lane. Contact us today to see how our proven solutions can help convert leads into sales.

Don’t get caught up in all the marketing aspects of your business. With our aggressive strategies and cutting edge techniques we can help take your business to the next level. We do all the heavy lifting so you can focus on what really counts – SELLING!

Connect

Company

Get in touch

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.