Recap of the 83rd Harley-Davidson® Daytona Beach Bikeweek

March 18, 2024

Recap of the 83rd Harley-Davidson® Daytona Beach Bikeweek

Last week, March 10, 2024, marked the end of the 83rd Daytona Bike Week, leaving behind a sense of excitement, innovation and community spirit that defines this iconic event. As things settle down, it's clear that the event wasn't just about festivities but also provided valuable insights into upcoming trends and consumer preferences. Star Performance Marketing, being the strategic growth partner of over 60+ Harley-Davidson® dealerships, was able to witness the event firsthand. 

Daytona Bike Week

The event served as a crucial platform to gauge consumer reactions to their latest models and refine their sales approach for the coming months. The overwhelming response to the event highlighted the enduring appeal of the brand while shedding light on shifting customer choices.

One of the highlights of this year's bike week was the chance for enthusiasts to test ride the newly released 2024 model lineup at H-D® Event Headquarters at Daytona International Speedway. Attendees were among the first to try out the new 2024 Street Glide™ and 2023 Road Glide™ models.

Reflecting on the achievements of the previous week, it is clear that the enthusiasm for Harley-Davidson® within the motorcycle community remains robust.

If you’re looking to leverage the energy from Daytona Bike Week and drive your Harley-Davidson® dealership towards success, reach out to Star Performance Marketing today. Let's work together to advance your path to success!

Get in touch with one of our team members to book a quick discovery call.

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