Dealership Marketing 101: Insights from Automotive Marketing Agencies

March 25, 2024

Dealership Marketing 101: Insights from Automotive Marketing Agencies

In today's marketing landscape, digital marketing plays a crucial role in engaging potential buyers and boosting sales. Leveraging insights from top automotive marketing firms, here is a quick guide to the key tactics and strategies to help elevate your dealership's online presence.

1. Pay Per Click (PPC) Advertising

PPC advertising provides a direct pathway to enhancing visibility and driving targeted traffic by showcasing ads on search engines and various platforms. This model ensures that dealerships only pay when a potential customer clicks on their ad. Successful PPC campaigns rely on creating engaging ads, selecting appropriate keywords and continuously refining strategies based on performance data. 

2. Programmatic Ads

Programmatic display advertising utilizes algorithms and data to deliver ads across diverse digital channels like Over The Top (OTT) content, streaming services and traditional display ads. This tactic enables dealerships to connect with potential customers in spaces where they frequently engage online.

3. Vehicle Listing Ads (VLA)

VLA revolutionizes automotive digital marketing by directly showcasing your inventory to individuals actively seeking vehicles. These ads present detailed information about the cars for sale, such as price, model and images, right within search results or on digital platforms. 

4. Email Marketing Campaigns

Despite the emergence of new digital marketing avenues, email campaigns remain essential for tailored communication and engagement. By utilizing a well curated email list, car dealerships can send targeted promotions, newsletters and updates that keep subscribers informed and engaged. 

In today's ever changing digital world, it's essential to collaborate with an established automotive marketing firm to successfully navigate the challenges of online advertising and engaging with customers. Star Performance Marketing shines brightly in this field, with a remarkable track record of 25 years in the industry and a diverse portfolio encompassing more than 160 dealerships. 

Book a quick discovery call with one of our team members to learn more.

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