Harley-Davidson Marketing Development Fund (MDF)
The Harley-Davidson Marketing Development Fund (MDF) is a powerful resource that helps participating dealerships stretch their marketing budgets by providing reimbursement on qualifying advertising and promotional expenses. But there’s a catch: Navigating the MDF process isn’t easy. That’s where we come in.
Star Performance Marketing: Your MDF & Powersports Industry Experts
We’re not just another agency – we’re Harley-Davidson marketing specialists and industry experts.
At Star Performance Marketing, we’ve built an in-house team solely dedicated to helping dealers maximize their co-op opportunities. From strategy to submissions, approvals to reimbursements, we handle it all, so your team doesn’t have to.
- Build a Brand & Drive Traffic
- Increase Your Share of Voice
- Extend Your Marketing Reach & Frequency
- Fuel Your Strategy with Less Financial Strain
- No Contracts or Confusing Paperwork
- 24/7 Performance Transparency
- Full-Service Support, End-to-End
- Data-Mining & Lead Generation Tools
What’s The Strategy?
At Star Performance Marketing, we create tailored strategies for each dealership’s needs and goals – we don’t do “templates” or “packages”. We start with a Discovery Meeting, to determine a quantifiable area of growth, then build a customized advertising business plan catered to your store’s competitive landscape and market potential. From research, planning, negotiation and placement, we help you deploy your co-op dollars across powerful marketing tactics that deliver results:
- Paid Search & SEO
- Programmatic Display & Audio
- Social Media & Video
- ConnectedTV
- Strategic Email Campaigns
- Digital Out of Home
- Direct Mail Marketing
- Traditional Media
All campaigns are MAP & MDF-compliant, and crafted to Harley-Davidson’s brand standards.
Make 2025 your most successful year yet – let’s get STARted!
Together we can unlock your co-op dollars, dominate your local market and move the needle.
We guarantee measurables results within the first 30 days. NO CONTRACTS!
Schedule a Free Discovery Meeting
Or prefer email?
Maggie.Baldwin@Starperformancemarketing.com
